10/25 Update

Objective: Apply to App Store

  1. Walked through Roady conversion funnel, highlighted the Value KPIs, overlaid our most recent user testing in Test Flight.

  2. Identified 5 steps in the critical path to production (with 15 in the backlog to enhance the experience but not necessary for submission)

    • Progress: 3 of 5 complete > slated to be complete end of weekend


Objective: Improve user retention (Value)

  1. Established our email campaign strategy and set up our most critical flows.​​​

    • Beta Sign Up Request - 100% open rate

    • New App User Sign Up

    • TBD Reminder For When and Where


Objective: Get 500 signups the first week in App Store (Growth)

  1. Event in Partnership with Junior Economic Club of Chicago happening 10/25. The second happening 10/26.

    • 80 ​High School students

  2. Contracts signed with six Growth Marketing Strategy Interns (GMSI) at six different universities who will be starting week of 10/28

    • Villanova​ University

    • University of Cincinnati

    • University of Wisconsin

    • Colorado College

    • Grinnell College

    • Ohio University​

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